Cashewleads is a team of sales executives who prospect your ideal customers for you. Get qualified meetings on your calendar and grow pipeline without growing headcount.
Built for CROs, VPs of Sales and Heads of Business Development at SMB and enterprise companies.
Illustrative sample data. Not real accounts or results.
Open the full tracker →No long implementation. You tell us who you sell to, we build the plan, and prospecting starts once you approve it.
20-30 minutes
Tell us about your business, your messaging, your target accounts and your ideal customer profile. This is the raw material for everything that follows.
Start the onboarding formLive call
We walk through your market, pressure-test your ICP and agree how outbound should sound, who it should reach and what counts as a qualified meeting.
Your sign-off
You review and approve a plan built for your business: target segments, messaging and meeting goals. Prospecting starts once you say go.
Your ideal customer profile
Illustrative layout.
Our team has more than 50 combined years of selling to SMB, mid-market and enterprise buyers. We bring value-based selling to every conversation, so meetings start with the buyer's problem, not a script.
Each plan is built around a number of meetings, so you know what you are buying. Standard delivers 10 ICP meetings. Strategic delivers 20, including 5 with named strategic accounts.
Illustrative sample data.
10
ICP meetings in the Standard plan, per 3-month term
20
meetings in the Strategic plan: 15 ICP + 5 named-account
3
steps from onboarding form to an approved business plan
50+
combined years selling to SMB, mid-market and enterprise
Hiring in-house means recruiting, ramping and managing. Cashewleads gives you experienced prospecting, tied to meetings.
| Topic | Cashewleads | In-house BDR |
|---|---|---|
| How you pay | Cashewleads: Tied to meetings that are booked and held with your ICP | In-house BDR: Fixed salary, benefits and tools every month, whatever the output |
| Getting started | Cashewleads: Onboarding form, kickoff call and an approved business plan | In-house BDR: Recruiting, hiring, training and ramping a new team member |
| Who does the work | Cashewleads: A team of experienced sales executives | In-house BDR: A single hire you manage, coach and retain |
| Management load | Cashewleads: We run prospecting; you take the meetings | In-house BDR: You or your managers own coaching, tooling and reporting |
| Scaling up or down | Cashewleads: Plans range from Standard to Strategic to a dedicated Enterprise team | In-house BDR: Hiring or letting people go is slow and costly |
A qualitative comparison. Your own costs and results will vary.
Standard and Strategic plans run for a 3-month term. Enterprise and consulting are scoped with our sales team.
Predictable pipeline from your ideal customer profile. 10 ICP meetings per 3-month term.
$15,000every 3 months
Ideal-customer meetings plus named-account coverage. 20 meetings per 3-month term.
$25,000every 3 months
A dedicated BDR team working your market at a fixed price per meeting.
Contact sales
Hands-on help improving your own outbound motion and sales team.
Contact sales
Quick tools for sales leaders. They use only what you enter, with no invented benchmarks.
See how many meetings, opportunities and how much pipeline your goal needs.
Open the tool: Pipeline calculatorEight questions, a score and recommended next steps.
Open the tool: Outbound-readiness scorecardPay per meeting vs. hiring BDRs vs. an agency, using your own numbers.
Open the tool: Cost comparisonThinking about becoming a Cashewleads customer? Start with a playbook built around your own company: your ICP, target segments, messaging, qualification and outbound plan. It is custom-built from your intake answers and delivered by Cashewleads. It is prepared by our team, not a generic download.
$149.00one-time
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Delivered after review. Choose the full 17-section playbook or a shorter 10-section version in the intake.
Practical thinking on outbound, qualification and building pipeline.
An ideal customer profile is the filter every outbound message passes through. A vague profile produces vague outreach, so it is worth spending real time on before any sequence is written.
Read article →
Booking a meeting is the beginning of qualification, not the end of it. Leaders who run outbound well agree on a short checklist so every meeting handed to a rep is judged the same way.
Read article →
Most outbound programs are priced on activity: seats, hours, sequences, or retainers. You pay whether or not a qualified buyer ever sits down with your team.
Read article →You buy a plan for a 3-month term. Standard is 10 ICP meetings for $15,000 per 3 months. Strategic is 20 meetings for $25,000 per 3 months: 15 ICP meetings plus 5 strategic named-account meetings. Enterprise and Consulting / Sales Coaching are quoted by our sales team.
A meeting with a person who fits the ideal customer profile you give us during onboarding. The exact criteria are written into your custom business plan, so you and our team judge every meeting the same way.
On the Strategic plan, 5 of your 20 meetings are aimed at specific named accounts you choose, such as the logos you most want to win, rather than at the wider ICP.
A 20-30 minute onboarding form covering your business, messaging, target accounts and ICP, then a strategy kickoff call, then your approval of the business plan. That is the whole setup.
Outbound prospecting is run by a team of sales executives with more than 50 combined years of selling experience across SMB, mid-market and enterprise accounts. Their approach is shaped by value-based selling.
Enterprise is a dedicated BDR team working for you at a fixed price per meeting, with unlimited meetings. Contact our sales team to scope it.
Yes. Consulting and sales coaching are available for teams that want help with their own outbound motion. Contact sales for details.
Book a demo and we will show you how Cashewleads turns your ideal customer profile into booked, held meetings.